MEET THE ECOSYSTEM — EVENT VISUAL IDENTITY

BRIDGING AN INSTITUTIONAL GIANT AND A COMMUNITY-DRIVEN BLOCKCHAIN INTO ONE VISUAL EXPERIENCE

Meet the Ecosystem is a co-hosted side event brought together by Monad and Presto during Korea Blockchain Week. The challenge wasn't just creating a unified identity — it was reconciling two brands that couldn't have felt more different. Monad comes with an active, meme-forward community built around its beloved hedgehog and fly characters. Presto, on the other hand, carries a distinctly institutional weight. The core question was: how do you bring these two worlds into one visual language without flattening either of them?

The answer was to let Monad's characters do the work. Rather than neutralizing them to meet Presto halfway, I leaned into the hedgehog and fly as the central visual anchor, then built a color system bold enough to hold both brands — three variants across black, orange, and purple — that gave the identity flexibility across contexts while keeping a consistent personality throughout.

As Creative Director & Brand Designer, I led the full visual development across key visuals, merch, motion, printed materials, and large-format exterior banners printed at building scale. The outdoor application alone required the system to read clearly from street level, which meant every decision had to survive scale.

The venue presented an additional constraint: large LED screens ran looping video throughout the entire event. The motion work had to be visually engaging enough to hold attention, but controlled enough not to become disorienting over hours of repetition. The solution was a diagonal logo marquee — simple enough not to overwhelm, structured enough to feel intentional every time it cycled.