Presto Research 2026 Outlook — Editorial & Data Visualization

Translating Complex Market Analysis Into a Clear, Shareable Visual System

Presto Research's annual crypto market outlook, titled Awkward Adolescence, offers an in-depth review of 2025 and forecasts for 2026. The challenge was to transform dense financial analysis—spanning charts, tables, and on-chain data—into a cohesive visual narrative that works both as a long-form report and as snackable content for social media.

As Brand Designer, I led the full editorial design and data visualization system. I developed a consistent visual language for charts, tables, and infographics, ensuring complex datasets remained legible and visually unified across 60+ pages. Beyond the main report, I created a separate slide deck optimized for social feeds—condensing key insights into high-impact, scroll-stopping frames.

The cover concept directly interprets the report's title: unstable, particle-like forms that appear to scatter and dissolve, capturing the volatile, transitional nature of crypto's current phase. I extended this into an animated GIF version where the particles stream horizontally, visualizing the continuous flow of market data. This motion asset was designed for distribution across social channels, reinforcing brand presence while hinting at the report's analytical depth.